BlackBoxLabs

April 3 2009, 12:01am

Every year about this time, when the sun is out and the trails are fresh, my friends and I are always thinking about how to win the day? Is it shuttles? Dirt jumping? A bit of trail building? What it really comes down to is “ How do we make all of our friends jealous of the life decisions we made?” We did, however, decide to ride our bikes for a living. So when it came time to put together a creative and diverse group of athletes for the BlackBoxLabs project we took “winning” everyday into account. It’s funny to say this word and not think racing or competition, but when you delve into the lifestyle that these characters lead you realize that they do indeed win!